More about Cupid
From Ethical Retail to Spa-Grade Grooming
CUPID is a brand by Ahleri, an ethics-forward horse retailer. We followed in Ahleri's footsteps, prioritizing horses and the environment with our PH-adjusted, spa-grade formulas and planet-friendly packaging
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The Push Towards Equine Skin & Coat Health
The majority of grooming products on the market today are either filled with plastics and silicones, based on non-horse formulations, or include marketing ingredients that sit on the coat without benefitting it.
We believe that horses deserve human-like beauty standards with science-backed, modern, spa-grade ingredients, but couldn't find any...so we started making our own.
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Grooming as Relationship
At Cupid, we know how much love every horse gets. Whether they're a top-level FEI competitor or a retired pasture companion, grooming is often the way to their heart. At CUPID, we've designed daily grooming rituals to help benefit your horse's skin and coat, and improve your human-horse relationship--no riding or training required.
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Giving Horses the Spa Treatment
Inspired by the rituals of the spa, CUPID was created to transform routine horse care into something more intentional. We combine botanical ingredients, gentle tools, and restorative treatments designed to support the coat, mane, tail, skin, and hooves while reducing unnecessary damage from everyday grooming.